The Absolute Truth About
Weight-Management
There are two approaches toward weight-management. The first is the "magic-theory " approach.
The second is the "Fitness or Lifestyle" approach.
The Magic-Theory Approach
The magic-theory approach often
incorporates restricted-calorie starvation diets, pills, hypnosis, pre-packaged foods, etc. You may remember
the infamous liquid-diets, grapefruit diets, amphetamine diet pills, the Hollywood Diet,
Scarsdale Diet Plans, "fen-phen" and most recently, the Atkins Diet fad.
The magic-theory approach is appealing because it requires
no responsibility. You simply fall into a "system" and "they" tell you
what to do. You don’t even need to think. (You just need to suffer). The system has all the answers. And if
you fail, well, then it’s your fault because you weren’t a good "dieter." The magic-theory
has left millions of people in hopeless despair (and hungry) in their never-ending quest to be thin.
The Fitness Approach
Meanwhile, beneath the clamor
of misleading advertising, dieting "gurus" and multi-level weight-loss schemes, the Fitness Industry
has quietly and methodically helped millions of people throughout the world
achieve long-term weight-management and fitness goals. How? By using common sense!
Weight-management programs designed by fitness professionals focus on three primary elements -- proper
nutrition, productive exercise and positive motivation.
Fitness
experts focus on body-composition (body-fat vs. lean mass) instead of body weight.
You’ll
also find that many fitness organizations emphasize the physiological aspect of weight-management as opposed
to the psychological side. This makes sense since most fitness experts receive their training in exercise
physiology, nutrition or other life sciences related to the physical world.
So, it is to that end, the physiological aspect of weight-management, that this page,
our entire web site, and our company is dedicated.